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Graisons Fine Jewellery

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Antique Australian Edwardian 9ct Rose Gold 'Kewpie' Charm Pendant By A.J Long And Co. Circa 1910s

Sale price$490.00 AUD

Laybys welcome! Contact Us today to secure your dream piece.

Absolutely adorable antique 9ct rose gold Kewpie dating to around 1910 or thereabouts.

 Invented by cartoonist Rosie O’Neill around 1909 and quickly becoming an international sensation including in Australia where this particular example was manufactured by A. J. Long and Co. of Little Collins Street Melbourne.

Hallmarked to the verso with his trademark symbol of a ‘Winged Wheel’ and 9ct this example is of hollow construction and therefore quite light, however this 110 year old charm/pendant is in fine condition with only one superficial impression near his belly button.

Googly side glancing eyes, tiny neck wings, little top knot, fingers and toes and wee little belly button are all apparent on this little piece of iconic Australian jewellery and would be a little asset to any Kewpie lovers collection.

History of A. J. Long and Co. 1914-1960’s

A. J. Long and Co. of 288 Little Collins Street Melbourne was first listed in the Melbourne directories of 1914 as manufacturing jewellers.

The company was also an importer.  By 1937 Long and Co. had moved to 340 Little Collins Street where the firm traded until at least the 1960’s.

The company’s distinctive mark, a “Winged Wheel”, was used in conjunction with the M.J.A. of Victoria guarantee marks.  

Credit - Australian Jewellers Gold & Silversmiths Makers and Marks - Cavill cocks and Grace.


3cm x 1.6cm including small top bale

0.73 Grams

‘Winged Wheel’ Symbol for A. J. Long and Co 1914-1960

Very very good antique condition.  Rosy and stunning with only one tiny shallow impression near his belly button. 

Please note boxes and chains are for display only unless otherwise stated.   

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